Behavioral Biases in Buying Insurance
Buying insurance is a cognitive puzzle. We over-insure the frequent and under-insure the catastrophic. We anchor on premiums, neglect deductibles, ignore exclusions, and chase add-ons that soothe fears rather than cover real risks. Behavioral biases are the hidden winds. Availability bias makes vivid losses loom larger—news of a burglary drives demand for theft coverage—while dull,…