The Duchess of Sussex hasn’t had the easiest time with her business.
Meghan Markle launched As Ever last year (Image: Jonathan Brady-Pool/Getty Images)
Meghan Markle has been hit with a crushing new blow in regards to her As Ever brand. The Duchess of Sussex, who launched her business last year, has put the brand as one of her top priorities.
This has seen her launch numerous products, do special collections for certain times of year, and focus on her brand’s social media presence. However, while she experienced sell-out success at first, it seems to have started to dwindle. This is likely to be a blow for the Duchess, who has made headlines over the last few weeks after she reportedly felt “humiliated” following the saga around Prince Harry’s recent visit to the UK regarding security and accommodation, which meant she had to fly to Britain late to be with her husband.
As reported by Newsweek, the dwindling success of As Ever in terms of traffic to the website has been spotted using data from Similarweb.
This is because the number of people visiting the As Ever website reportedly fell by 46 per cent during the first six months of 2026, with monthly visits dropping by about 124,000.
Newsweek reports that, according to the data, in January there were 268,000 visits to the As Ever website, while in June this had fallen to 145,000.
Traffic fell sharply in February to 213,030 visits, with March being the only month in the first half of 2026 to show growth, with 226,330 website visits according to the data.
It is not known whether her sales have decreased, as with her website visitors.
As well as selling spreads and wines, the Duchess now sells a range of other goods, including candles, teas, chocolate and flower sprinkles.
It is believed that As Ever is her biggest priority at the moment in terms of her career, which, since quitting royal life in 2020, has seen her dip into various different ventures ranging from Netflix shows, to podcasts, and some TV appearances.
